FESTIVALS

THE BRIEF

Create an attention grabbing event with interactive appeal to authors and readers at Harrogate Crime Writing Festival on behalf of Pan Macmillan publishing.

OUR SOLUTION

Develop short one hour workshops based on The Seagull book written by Ann Cleeves and published by Pan Macmillan – part of the Vera TV series. The storyline contained three interactive areas: 

Area One
Area One

A Police Briefing

Led by an ex senior investigating police officer. It gives an outline of the crime so far.

Area Two
Area Two

A Development in the Crime

A second scene has been uncovered, we've now got a serial killer on our hands. Delegates are tasked with visiting the crime scene where they meet one of our real life CSI's.

Area Three
Area Three

The Lab

Totally enclosed in white curtaining it was hard for visitors to belive they were in a hotel room. Adorned witth tables containing evidence and authentic forensic equipment, visitors were tasked with analysing the exhibits under the expert guidance of our forensic scientists and experts.

Each workshop ran for one hour with a capacity for up to 30 visitors. We ran a total of 13 workshops throughout the course of two days. The booking process was available pre show via The Thin Blue Spine (Pan Macmillan) or on the day via a booking desk.

THE RESULT

Visitors, whether authors or readers were enthralled and enjoyed the experience, stating that it was fun, exciting and educational. Most workshops were fully booked out pre show and Pan Macmillan recieved maximum publicity and an increase in their database. The workshops created national press coverage with one VIP workshop targeting influential members of the press, the books author, Ann Cleeves and cast of the Vera TV series including Brenda Blethyn and Kenny Doughty. 

DOUBLE RESULT

We did it all again another year with a different story line – The Moth Catcher by Ann Cleeves.

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